Transformation initiatives showcased
Fruit SA partners with its member associations to showcase the fruits of sustainable transformation to invited government representatives and industry stakeholders.
On 19 March Fruit SA partnered with the Subtropical Growers Association (Subtrop) to host a transformation showcase on Tshivhase Agridam Farm outside Thohoyandou, Limpopo.
A robust panel discussion led by Agricultural Development Agency (AGDA) CEO Leona Archery, steered panellists and other invited stakeholders towards interrogating their experience of working with new entrants and black participants in the industry.
Pictures: Khula Smart Farming


















In 2023 Fruit SA partnered with the Citrus Growers’ Association Grower Development Company to visit Batlhako Temo, a citrus farm in Brits, North West Province. And in March 2024 the Western Cape followed, when Fruit SA collaborated with Hortgro and SATI in showcasing economic development on Siyazama Klipland and Roode Zand Farm Holdings and Packhouse (both in De Doorns), as well as Dwarsberg Farming in Ceres. This heartening progress would not be possible without on-going investment and support from government.
Click on the photos below to view and listen to relevant footage and coverage.
Member associations’ transformation output
Fruit SA member associations also fund and execute transformation initiatives indepedently.
Citrus Academy
The Citrus Academy was established at the beginning of 2005, primarily to create an enabling environment for skills development in the SA citrus industry. Read more > >

Citrus Growers Association Grower Development Company
The Citrus Growers’ Association of Southern Africa (CGA) established its Grower Development Company (the CGA-GDC) in 2016 as a demonstration of its commitment to transformation. This non-profit company is focussed on making a significant impact in the transformation of the citrus industry by addressing the challenges faced by black growers. Read more > >

Fresh Produce Exporters Forum
Transformation is a key focus area of the Fresh Produce Exporters Forum (FPEF), which believes in the effective transformation of the fresh produce export sector. It’s vital for the sustainable future of the industry and FPEF. Read more >

Hortgro
Hortgro joins the rest of the industry in prioritising the mainstreaming of female farmers and farmers from previously disadvantaged communities. This is done partly by easing and assisting entry into the fruit supply chain. Read more >

SA Table Grape Industry
The South African Table Grape Industry (SATI) believes in creating equal opportunities for black agriculturists and entrepreneurs, to participate as owners, co-owners, managers and professionals to share in the economic benefits of the table grape industry.

SA Subtropical Growers’ Association
The South African Subtropical Growers’ Association (Subtrop) runs several transformation initiatives, including training of government extension officers, organisation of grower study groups, bursaries and the Subtrop Transformation Summit. Read more >

Download Documents
2023 FIVCRT Transformation Annual Review: Executive Summary
2023 FIVCRT Transformation Annual Review
2022 FIVCRT Transformation Annual Review: Executive Summary
2022 FIVCRT Transformation Annual Review
2021 FIVCRT Annual Review
2020 FIVCRT Annual Review Executive Summary
2020 Complete FIVCRT Annual Review
2019 Transformation WG Annual Review: Executive Summary
2019 Transformation WG Annual Review
Fruit Industry Transformation Strategy
2017-2018 Final Transformation WG Annual Review